The discovery later proved crucial to Netflix's growth and survival: the company's subscriber base blossomed and cut into Blockbuster’s revenues in cities where Netflix offered overnight delivery. While co-founding computer mail-order firms MacWarehouse and MicroWarehouse a year later, he made the connection between overnight delivery and improved customer retention. He further developed theories about using direct mail to influence and retain customers while helping found the US version of MacUser magazine in 1984. His fascination with computer software to track customer buying behaviour informed his decision to create a user interface at Netflix that doubled as a market research platform. Entrusted with the company's small mail-order operation, Marc taught himself direct mail and marketing techniques while toying with different ways to sell their catalogue of sheet music directly to consumers. His first job in 1981 was for a music company in New York. More recently, he co-founded analytics software company Looker Data Sciences, which was subsequently sold to Google for $2.6B. He’s founded or co-founded six other successful start-ups, mentored hundreds of early stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). By fostering creativity and turning ideas into realities, Marc has created several successful business ventures. As an authority on business, strategy and innovation, he’s enjoyed an entrepreneurial career spanning four decades.
He co-founded streaming channel Netflix, becoming its first CEO, and laying much of the groundwork for a service that’s grown to over 150 million subscribers fundamentally altering how the world experiences media. Marc Randolph is a veteran Silicon Valley tech entrepreneur, advisor, and angel business investor.
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